Beth McCarthy blends pop melodies with a rock edge to tell the stories of a twenty-something trying to come to terms with love, friendship and the emotions that come with it. Beth has the unique ability to engage an audience with relatable and honest lyrics and powerful, raw vocals.
S.H.O.K. is a Hip Hop Artist who has something to say: brutal, honest, profound. Musical breaks in style and authentic lyrics make his music one thing above all - special.
We have translated the lyrics on his latest EP into pictures: "Regen", "Bunte LEDs", „Neues Herz“, "Atme & Schlafe", „Recap" and "Elbe".
Raumschiff is a studio for interior architecture, interior design and shopfitting. In other words: Raumschiff stands for concepts that people remember.
RAUMSCHIFF x BARCLAYS ARENA
The Barclays Arena is the largest multifunctional arena in Hamburg. Among other things, Raumschiff has redesigned the largest group box by far and the backstage area. It's a great place to be a guest, an artist or a sportsman.
A canteen is typically German. At "Table Dot", Hamburg's new and stylish urban canteen, everything is different. And that starts with the premises themselves, because they are just as delicious as the food itself. Mahlzeit!
Marco Buschmann is Secretary General of the Free Democratic Party (FDP). He was Federal Minister of Justice of the Federal Republic of Germany from December 2021 to November 2024. The photos were taken as part of the campaign for the 2025 federal election.
The “baltica Hamburg Altona” is a budget hotel near the Reeperbahn, just a few minutes from Hamburg harbour. It offers simple, cosy rooms at a reasonable price combined with great hospitality. There is also plenty of graffiti to discover in the corridors.
In addition, the hotel is also a starting point for all pilgrims on the Via Baltica, the northern section of the famous Camino de Santiago.
Tudor Pro Cycling is a Swiss professional Road Cycling Team based in Sursee. Launched in 2022 at the initiative of double Olympic Champion Fabian Cancellara, the Team is set to take the world of professional road cycling by storm thanks to a daring new approach to the sport.
Tudor Pro Cycling consists of a UCI pro team and an U23 team and comprises 41 riders who race at the highest level.
The ATV von 1845 e.V. is one of the oldest gymnastics and sports clubs in Germany. What sounds dusty, however, is exactly the opposite. Today, the ATV offers its members not only perhaps the most modern gym in the city, but also a lavish program of courses. And these are some of the instructors who lead the courses.
The people are as they are - unadorned and real. We deliberately did without a stylist and a hair & make-up artist for the shoot. All pictures are authentic and not retouched.
Bettina Stark-Watzinger is Deputy Federal Chairwoman of the Free Democratic Party (FDP). From December 2021 to November 2024, she was Minister of Education and Research of the Federal Republic of Germany. The photos were taken as part of the campaign for the 2025 federal election.
Käthe 1919 is a Barestaurant (Yes, that's how you spell it) in Schladming (Austria) with a new understanding of creative dishes with regional origins, charming service and exceptional interior design.
Why Mallorca is considered Germany's 17th federal state? For reasons!
Ski Aggu is a German rapper. His trademarks are ski goggles and his mullet hairstyle. West Berlin locations, party excesses and wordplay between humor and socio-critical snapshots are characteristic of his lyrics.
The Soda Group makes gastronomy successful. From the idea to the realization. With a range of services including strategy, design, planning, conception and communication, they support customers wherever gastronomy is the focus.
SODA GROUP x MMAAH!
MMAAH! Korean BBQ Express is a young Korean BBQ concept from Berlin. An uncomplicated, modern quick service alternative that aims to become the most popular Asian alternative in the quick service segment and position itself permanently among the competition.
Taking photos is only 50% of the job, the other 50% is creating a good atmosphere.
You want to know more about it? Then please send me an e-mail or give me a call:
+49 172 8040170
The Reeperbahn Festival combines a diverse line-up of new, international talents with a programme comprising of a wide range of themes in a progressive music marketplace.
Since its debut in 2006, Reeperbahn Festival has become one of the most important meeting places for the world of music and demonstrates how an exuberant music programme can be combined with music industry interests and social initiatives.
Live in Peace! To be continued…
Raumschiff is a studio for interior architecture, interior design and shopfitting. In other words: Raumschiff stands for concepts that people remember.
RAUMSCHIFF x BURRICO
Burrico serves homemade burritos, fresh chips and everything that goes with them.
My biggest challenge was that the Burrico was not just newly opened, but has been in operation for a year. And of course you shouldn't see that in the pictures.
Olf Hot Spize are handmade all-natural hot sauces from Hamburg. But above all, they are anything but the usual slick supermarket stuff. That's why we didn't take any typical, highly polished packshots – and didn't retouch anything either.
In the fall of 2023, I photographed the 92 members of the FDP Fraktion in Deutscher Bundestag. The main aim was to focus not only on the MPs in their everyday political lives, but also on the people themselves. It was also part of the task to sharpen the visual language of the FDP parliamentary group and give it a new, contemporary signature.
FDP Fraktion Teil 1: HIER KLICKEN!
Ryan started out as a DJ in 2006 and has been producing deep house and minimal electronic music in Hamburg since 2013. And by the way, he's a pretty nice guy.
Kitchen Guerilla is a cooking unit and creative agency for individual menu and event concepts from Hamburg.
And this is their base camp: a former commercial space that combines industrial charm with a casual, modern atmosphere. Just the way Kitchen Guerilla ticks. That's why the pictures are all deliberately perfectly imperfect - just like the interior design. They show the beautiful, unadorned life.
For the hotel "Die Barbara" in Schladming/Styria we were several days on and off the slopes. In the powder, in the air and in all weathers. Schi Heil!
Liberté – Bar, Café and Bistro. The name is the programme here. You can feel the freedom on the ponton with every breath. On the water side: Dock 11 and ships within easy reach. Plus the panoramic view of the magnificent Elbphilharmonie. On the land side: the historic Fischauktionshalle. More Hamburg is hard to find.
The unvarnished truth. Sedcard shoot for aspiring extras, actors, models and everything in between. No filters, no retouching, no stylist and no hair & make-up artist. Just the people, nothing else.
A wide variety of musicians recorded songs in the German Wahnsinn Studios in Hamburg and then answered questions in the "Nachts um halb 1" podcast. Or vice versa.
Among them were Jan Plewka (Selig) and Marco Schmedtje, who performed their favorite songs from the 80s with just guitar and vocals.
Portugal’s best secret beach spot. It is unlike anywhere you have been before.
When people talk about Comporta, what they really mean is the region around it. The Herdade da Comporta is a swoop of coast between the Sado Estuary and the sea, 12,500 hectares comprising seven hamlets: Pego, Carvalhal, Brejos, Torre, Possanco, Carrasqueira and Comporta, too.
The Washington Bar is something of a Hamburg institution. Once a disreputable sailor's pub, today a run-down bar with puffy living room lighting, hot beats and cool drinks.
In the fall of 2023, I photographed the 92 members of the FDP Fraktion in Deutscher Bundestag. The main aim was to focus not only on the MPs in their everyday political lives, but also on the people themselves. It was also part of the task to sharpen the visual language of the FDP parliamentary group and give it a new, contemporary signature.
FDP Fraktion Teil 2: HIER KLICKEN!
How do you put a Styrian ski lodge and its merch in the right light? The best way is not to do it like everyone else. But rather like this. Schi Heil!
For Bikeboard through the blooming heath. With support from Open Bikes, Garbaruk Components, Cadex Wheels, Ergon Parts and Rapha Performance Wear.
Bikeboard is Austria's widest-reach cycling magazine and is one of the largest online magazines in the German-speaking world.
S.H.O.K. is a HipHopper from Hamburg who has something to say: brutal, honest, profound.
Limbus Goods are similar, because Limbus is aimed at contemporaries who leave their comfort zone and have a need for fair and quality clothing and good design.
There is nothing worse than photographers who behave like photographers. You can do a damn good job without all the fuss. I promise!
+49 172 8040170
This houseboat, which is actually officially a “Lieger”, is also a branch of the Grabarz XCT agency, a photo studio, a co-working space, a conference room, a retreat, a party location, a meeting room, a think tank and so on and so forth.
You don't necessarily have to take employee photos so seriously. There is another way. Like at the Hotel die Barbara in Schladming, Austria.
From deep snow-covered white slopes to lush green alpine meadows - the Schladming-Dachstein Region offers a dreamlike backdrop for a unique vacation all year round. Both for sporty active, as well as for connoisseurs is certainly the right thing.
For the hotel "Die Barbara" in the center of Schladming I may photograph this beauty again and again.
FlessnerSchmitz is a cycling PR agency that focuses exclusively on the sport and lifestyle of cycling. The agency's clients include brands from the cycling industry, professional cycling teams, sponsors, races and authorities.
To sum up the Miramonte is no easy task. A dash of Heimatfilm aesthetics, two fingers of design classics, a pinch of Bobo flair, a bit of Zauberberg atmosphere, a splash of glossy magazine plus a slice of Alpine nostalgia. Or in short: A hidden hideaway in the magic mountains of Bad Gastein.
The Bemer Cyclassics in Hamburg are Germany's most spectacular UCI World Tour Race. The 21 best-known cycling teams are at the start for the WorldTour pro race and a good 300,000 thrilled spectators will accompany the race along the course.
A wide variety of musicians recorded songs in the German Wahnsinn Studios in Hamburg and then answered questions in the "Nachts um halb 1" podcast. Or vice versa.
For example also Luna from the south of Germany. Luna doesn't want to change for anyone in this world, which is also noticeable in her unique and diverse sound. Powerful spoken word, pop vibes with electronic elements or ballads on the piano – the singer inspires again and again.
Armindo Sieb is a striker for SpVgg Greuther Fürth and a junior international. He's also a pretty nice guy.
A wide variety of musicians recorded songs in the German Wahnsinn Studios in Hamburg and then answered questions in the "Nachts um halb 1" podcast. Or vice versa.
For example, the American punk band Anti-Flag from Pittsburgh, which has struck rather quieter tones with an acoustic session this time.
Grabarz XCT believes in the power of experiences. Because advertising is like riding a bike: All you have to do is jam a few coasters into the spokes and the whole thing is just that much more fun. That's why communication that comes from Grabarz XCT is communication you can experience, touch and interact with. Or to put it another way: What Grabarz XCT tackles becomes: Exciting!
And that applies just as much to the office itself. That too is: Exiting!
The Reeperbahn Festival combines a diverse line-up of new, international talents with a programme comprising of a wide range of themes in a progressive music marketplace.
Since its debut in 2006, Reeperbahn Festival has become one of the most important meeting places for the world of music and demonstrates how an exuberant music programme can be combined with music industry interests and social initiatives.
A wide variety of musicians recorded songs in the German Wahnsinn Studios in Hamburg and then answered questions in the "Nachts um halb 1" podcast. Or vice versa.
Among them is Nic Cester, an Australian musician, singer, songwriter and guitarist known as the frontman of the rock band Jet.
If you ask nicely, I might also photograph a wedding in Las Vegas, Paris or Buenos Aires. It's worth a try.
+49 172 8040170
Where other clubs have their championship star, FC St. Pauli has the star of the north. To be more precise: a gender star. The gender star is a variation of the stars in the club's coat of arms, but with a graphic trick it also looks like a football and thus symbolically illustrates the combination of socio-political statement and football club. The club's statutes have been counter-gendered for two years now, and FC St. Pauli regularly uses the gender star in its language and correspondence. However, you can clearly see from some of the opinions expressed in the gender discussion how necessary the whole thing still is.
Kudos go to the advertising agency Grabarz & Partner, who approached FC St. Pauli as an impetus to put the gender star on the jersey.
The Hamburg DOM is a piece of Hamburg's history and is one of the largest public festivals in Germany. Three times a year, around 250 showmen and over 100 catering establishments provide games, fun, thrills and nostalgia.
A wide variety of musicians recorded songs in the German Wahnsinn Studios in Hamburg and then answered questions in the "Nachts um halb 1" podcast. Or vice versa.
For example also Madison McFerrin an independent singer, songwriter and producer from Brooklyn, New York.
Gnosa Architekten realize individual solutions in architecture, urban planning and interior design. In doing so, they take into account the constantly growing energy requirements for buildings as well as the innovative and technical possibilities.
The EW13 is a single-family home just outside Hamburg that has been designed without any frills.
Mary Mack makes welted, individually tailored shoes. This makes her one of only three bespoke shoemakers in Hamburg who still practice this ancient craft at all.
Andreas Linde is the number 1 goalkeeper for SpVgg Greuther Fürth in the 2nd Bundesliga and a Swedish international. Beyond that, he's a pretty nice guy.
German Wahnsinn X Nachts um halb 1
At German Wahnsinn Studios in Hamburg, bands and musicians can record a podcast alongside their studio session. Or the other way around. At half past twelve at night or at any other time.
SpVgg Greuther Fürth has been German champion three times and is top of the eternal table in the 2. Bundesliga. The club's policy focuses increasingly on the junior sector and the promotion of young players in the 2. Bundesliga.
Spectacle in the shadow of the Elbphilharmonie: For twenty days, tons of equipment and machines were in use to build the 240 meter long course with its nine obstacles for Red Bull Wake Capital. The world's best wakeboarders knew how to use this unique course and the spectators in Hamburg got a more than spectacular show.
Hamburg Wasser World Triathlon. The world's biggest tri. The spectacular and highlight packed course leads Elite Men’s and Women’s Athletes through the city center of Hamburg.
A wide variety of musicians recorded songs in the German Wahnsinn Studios in Hamburg and then answered questions in the "Nachts um halb 1" podcast. Or vice versa.
For example also Antje Schomaker with finest german indie-pop.
Gold's Gym is the most iconic gym in the world. In 1965, Marine Joe Gold showed the world how to turn scrap metal into gold. With great passion and an even greater vision, Gold transformed a simple concrete gym in Venice, California into the mecca for bodybuilders and fitness enthusiasts. The rest is history.
Gold’s Gym II: KLICK!
Sidney Raebiger is a midfielder for SpVgg Greuther Fürth and a junior international. He's a nice guy, too, by the way.
When you work with me, you are not only working with photographer Stefan Trocha, but also with a long-time creative director, strategist, copywriter and managing director.
My years of experience “on the other side” not only help with the shoot itself, but also with everything before and after.
Curious? Then I look forward to an e-mail or a phone call:
+49 172 8040170
Old inn. New life. For more than 120 years, "Das Timmann" has stood on the Elbe dike in Rosenweide, south of Hamburg. And even though it is no longer a classic village inn, it is finally happy to welcome guests again. Lovingly modernized, with stylishly furnished and superbly equipped rooms and apartments and a grand old hall in new splendor, "Das Timmann" invites you to vacation, relax and celebrate.
What does personal training with Jule and Torsten actually look like on a gloomy, rainy and cold day in Hamburg? Exactly like this.
Gold's Gym is the most iconic gym in the world. In 1965, Marine Joe Gold showed the world how to turn scrap metal into gold. With great passion and an even greater vision, Gold transformed a simple concrete gym in Venice, California into the mecca for bodybuilders and fitness enthusiasts. The rest is history.
Gold’s Gym I: KLICK!
For "Der Hamburger", Hamburg's finest coffee table magazine, which serves up journalism in outstanding format for the Hanseatic city, I regularly visit wonderful places.
Today: Cantine Papa Lisbeth. A special place that stands for classic cuisine based on grandma's idea. The restaurant is run by multiple star chef André Stolle.
High performance cycling apparel. Born in Barcelona. Made for the world. Coming soon!
Mirko Thiele is not only an actor and dubbing artist. He is also a pretty incredible guy.
The Hamburger Verkehrsverbund is the transport and fare association that covers the Hamburg city area and surrounding areas. The HVV includes Busses, Ferries, U-Bahn, S-Bahn and Regional Train Services in Hamburg and parts of Schleswig-Holstein and Lower Saxony.
For the campaign "Trust" I photographed 8 motifs, which were published in numerous digital and non-digital media.
The Tenderblender is not only one of Hamburg's most famous bartenders. The Tenderblender can also wear everything – with dignity, style and anarchistic grace.
The Tenderblender II: KLICK!
Isabel Edvardsson is a Swedish dancer and multiple German champion in ballroom dancing. She is well known as a professional dancer from the TV show "Let's Dance", which has been on RTL since 2006.
To describe FatFritz liqueur, you don't need flowery words, big stories about the herbs or expert opinions and recommendations from schnaps sommeliers.
Whether pure, as long drink or as cocktail – FatFritz speaks for itself. Cheers!
Critics like to smile at them, but fans regard them as the legitimate successors of the Beatles: The significance of the British teen sensation of the nineties may be debated, but not its success in the charts.
In 2010, BrewDog threw open the doors to the first UK BrewDog bar - a beacon for those fanatical about craft beer in the city of Aberdeen. Since then Brewdog have lit more beacons in cities around the world, each one mainlining the same passion and spirit as the forerunner. Since June 2019 also in St. Pauli.
The original Rock & Wrestling Show from Hamburg St. Pauli. If you miss this, it's your own fault.
Bonvelo is a fresh bicycle brand from Hamburg for the urban generation. All single-speed and fixed-gear bikes come with unique frame shapes, a minimalistic design, in great colors and long-lasting quality. All this can also be said of the rider "The Tenderblender" without any restrictions.
4U is an exclusive hairdressing salon in Hamburg, hidden in a backyard, overlooking a canal.
Saudy is owner as well as bartender and DJ at the Washington Bar – one of the most legendary pubs in Hamburg. And on top of that he is quite a cool guy.
High performance cycling apparel. Born in Barcelona, made for the world. Coming soon!
Blue Man Group is like the heartbeat of Berlin: Intense, innovative, and creative. And, of course, a little crazy as well. Blue Man Group cannot be pigeonholed, but that is exactly what makes the show so unique.
Antibeige is not a color, but an attitude: for more pop, more punk, more memphis and more what you want. Furthermore antibeige it’s the aim of an interview series by a Franfurt based interior studio and furniture gallery – about crazy people. People who step out of line, who are a bit different, who don't give much thought to what the neighbors think.
Part #1: Oliver’s apartment in Berlin.
At the Canyon Road Rides there is the possibility to test models of the series Aeroad, Endurace and Ultimate extensively. Together with experienced guides you will go on a 2-3 hour tour. After the ride there will be a BBQ and beer for everyone. Cheers!
Hamburg Wasser World Triathlon. The world's biggest tri. The spectacular and highlight packed course leads Elite Men’s and Women’s Athletes through the city center of Hamburg.
In 1995, Gordon and Raphael were the first DJs in Germany who consistently mixed original disco vinyl with the latest house music and used this as a form of protest against the techno monotony existing at that time. Now, it is impossible to imagine the European club scene without them. No matter where they play, it’s always a full house.
Rad Race organizes bike events away from the dusty image of the cycling world. That is why the primary goal of the Rad Pack was not to win races, but to have as much fun as possible at wild and crazy bike events.
Here applies: No matter what kind of bike you ride. No matter which road you choose. No matter what religion you believe in or color your skin has. They just wanna share the passion of cycling.
The Nicola Werner Challenge (NWC) is Europe's premier road-cycling event created to raise awareness and funds in the fight against HPV-caused cancers.
Ed N°5 will take place on the 12th of September in Paris.
Antibeige is not a color, but an attitude: for more pop, more punk, more memphis and more what you want. Furthermore antibeige it’s the aim of an interview series by a Franfurt based interior studio and furniture gallery – about crazy people. People who step out of line, who are a bit different, who don't give much thought to what the neighbors think.
Part #3: Petra’s house in Henstedt-Ulzburg.
Around 9,000 ship calls per year, almost 300 berths and a total of 43 kilometers of quay for seagoing vessels, more than 2,300 freight trains per week, four state-of-the-art container terminals, three cruise terminals and around 50 facilities specialized in handling roro and breakbulk and all kinds of bulk cargoes, along with about 7,300 logistics companies within the city limits – these are just a few of the factors making the Port of Hamburg to one of the world's most flexible, high-performance universal ports.
Nora Gantenbrink is an author (Verficktes Herz & Dad), screenwriter (Deadlines), culture editor at Der Spiegel, podcast host at Rowohlt Verlag (Sollzustand) and at German Wahnsinn (Nachts um halb 1), the music podcast from Hamburg's Reeperbahn.
The Rapha Prestige challenges small amateur teams to take on an unsupported and unmarshalled adventure across stunning terrain, riding and finishing as a team. The 2018 series took me to Mallorca. Here are the highlights.
The original Rock & Wrestling Show from Hamburg St. Pauli. If you miss this, it's your own fault.
Antibeige is not a color, but an attitude: for more pop, more punk, more memphis and more what you want. Furthermore antibeige it’s the aim of an interview series by a Franfurt based interior studio and furniture gallery – about crazy people. People who step out of line, who are a bit different, who don't give much thought to what the neighbors think.
Part #4: Sabine’s and Florian’s house in Hamburg.
The Pyjama Park Hotel and Hostel Reeperbahn is the perfect place for a visit to Hamburg. In the middle of the Kiez, in the middle of the sinful mile. As colorful, quirky and individual as St. Pauli itself, each room offers its own unique look with photo wallpapers of St. Pauli in the 1980s, 1960s and 1920s.
The wall photos from the 1960s and 1980s were mostly taken by Günter Zint, the legendary St. Pauli photographer.
Since 2017 Since the beginning of 2017 I can be booked as a Photographer (again). Recently I have photographed for… Oh, I don't have to list all that, you can see it here on this page.
Since August 2016 I was working as a Photographer, Creative Director, Creative Strategist and Editor for Blue Man Group Berlin, Theater des Westens Berlin, Tanz der Vampire - Das Musical, The Band - Das Musical, Starcar Autovermietung, Spielbank Hamburg, Emutec Group and Gran Fondo Cycling Magazine.
Until July 2016 From December 2014 to August 2016 I was Creative Strategist and Managing Director at Revolutions Advertising in Hamburg, where I managed the creative and strategy output. With success and just as much fun.
Until November 2014 From July 2014 I worked as Executive Creative Director at Davies Meyer in Hamburg and Zurich.
Until July 2014 From February to the end of June 2014, I worked as a Freelance Creative Strategist, Creative Director, Copywriter, Photographer and Conceptual Designer. I also rode over 10,000km on a road bike, which of course took some time.
Until January 2014 From 1 August 2010 I was Chief Creative Officer at the Neue Monarchie Agentur für Kommunikation, whose creation I have been responsible for since September 2008 as Creative Director.
Until September 2008 From January 2002 I worked as a Freelance Creative Director, Copywriter and Conceptioner for pretty much every kind of advertising agency: Good. Bad. Creative. Want to be creative. Big. Small. Medium. And also all those who have not been mentioned here yet. For some more, for others less.
Until December 2001 Trainee, Junior Copywriter, Copywriter, Senior Copywriter, Group Head, Creative Director, Managing Director, Board Member and Photographer. For agencies like Springer & Jacoby, Scholz and Friends, Zum Goldenen Hirschen, McCann Erickson, Team BBDO, World Champion, ad.quarter.
Now is the time to give me a call. An email is of course also ok. I'm happy about both. Honestly!
+49 172 8040170
